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Dan Fenelon (aka wavedog) has just finished a commission for Valley Arts of Orange. The large 30′x10′ mural was placed on the side of the organizations headquarters located in Orange , NJ .
Dan’s signature style in large scale is breathtaking to say the least. The vibrant colors catch your eye and the vivid characters are fun, enjoyable and uplifting for the community.
Twitter is a Micro-blog . It allows you to post short 140 char blogs, called tweets. It is also considered a moblog (mobil blog), because you can send your blog via your cell phone (text Message (40404) , or via their wap site m.twitter.com). You can also post from the web (http://www.twitter.com/) or by IM using their screen name “twitterim”. Internet developers are also creating other methods for you to enter information into your twitter blog.
So why should artists use Twitter? Well unless you live in a cave, every art magazine, art marketing guru, and Internet site is telling you to blog. But if you’re like me, it’s HARD to stop and take the time to write an article. That’s why there’s twitter… for people like you and me. Just a couple of sentences will keep your patrons happy and with an easy to use interface you have no excuse not to blog.
With Twitter you just let your patrons know what your doing. So when you’re excited about something just send a tweet.
Let me give you a few examples of tweets you can post:
You can post your tweets to your current blog, on your myspace.com page, or on your website using widgets. Below I have place an RSS feed of the Art eXposed twitter.
I just found two great magazines I wanted to share with you, Hi-Fructose and Glubdub.com. They are both fairly new and both specialize in the “counter culture”. Both periodicals dedicate most of the magazine to artist interview.
Hi-Fructose is a print magazine, and the images of the artwork are totally amazing, full page, full color, and truly stunning photography. Founders and interviewers Attaboy & Annie Owens do a spectacular job at interviewing these talented artists.
Glubdub.com is an online magazine, that is truly “counter culture”, and sometimes out there, way out there, but they have great interviews with some spectacular artists. Check out the article on Aunia Kahn in the latest issue of Glubdub.
Setting a price
It’s always hard for new artists to part with their work. But, if you want to make a living creating art, you must learn to let go and sell your work. You will always have the photographs to admire when the sale is complete and then the satisfaction that someone else appreciates and enjoys what you have done.
Some steps you can take and things to consider when determining a good selling price to your artwork.
What have they sold for in the past?
What are other artworks similar in size and style selling for?
- Scour the internet for similar art, see what artists are getting.
- Note, well known artists will command higher prices.
Once you set a price you can always go up, but you never want to go down (i.e., discount your work). You always want to show your patrons that you are improving on their investment in you and the artwork they purchased from you.
As you start selling more and more art, you can begin increasing your prices. You want to be at a price where you have a low inventory and people are waiting for your next piece.
If you really love a piece that you have done, do not price it higher than other works of similar size and style. Some artists will double and triple the price of these pieces, which is a mistake. If you love the work that much, then keep the work, but keep your prices consistent.
Regards prices (Price points)
A great way to keep a large group of varied buyers is to have wide-ranging prices. If you can have works in all price points described below, then you will have a diverse group of patrons and a steady flow of income.
Under $75 - Impulse sales, customers will buy with no thought at this price. Once you make a sale at this price you may have just found a future collector. Get details of these buyers and put them on your mailing list.
What to sell at this price: 5×7 originals, signed prints, posters, small sculptures, smaller giclées, and nick knacks that represent your brand, including postcards and other promotional items.
$75 - $800 – Pieces in this price range will sell at art shows, via the web, and through interior designers. New collectors can be found at this level. New young collectors are the best to have; their income grows as your reputation grows. A match made in heaven.
What to sell at this price:
New Artists: Before you have a following, your work should fit into this price point. Larger giclées, limited addition giclées, and limited additions print if your originals are on the high end or out of this range.
Established Artists: limited issue giclées and prints, miniature sculptures, as well pre-framed prints and giclées.
Over $800 – At this range you are willing to accept gallery commissions. Before this price range, gallery commissions could cut into your profits or heavily impact your profits on an item. In this range you should have a following and a large e-mail list. You should now be attracting patrons that do not care about the price of the item; they are looking at status, enjoyment of their success, and hope for a return on their investment.
For artwork over $5000 collectors are buying you and your brand, and hoping to follow your rise to fame. At this level, you could be seeing sales in the secondary market, which can even take you higher.
In the beginning your goal is to build a list of patrons that will stay with you as you grow as an artist. To do this you must set your price point correctly, when it’s hard to keep an inventory you know it’s time to move up the price, and bring on more collectors as you become more established as an artist. Also, don’t forget as you go to keep items in the lower price point to retain your original patrons who cannot YET afford your new higher priced offerings in the mix.
If you keep these price points in mind, then you will always have artwork priced for all your patrons to enjoy!
Other References on Art Pricing:
The “official” launch of Art eXposed was a great success. Below are pictures from the event at Om Baby Studio on June 23, 2007. Our artists, Dean Adams, Dan Fenelon and Liz Graham exhibited their work while guests enjoyed their art and the music performed by Joe Bury.
I would like to thank everyone who came to support our artists and made this event a success.
SETUP
Artists
Liz Graham (center) 
Dean Adams (right)
The Party
Linda Siegel, winner of Dean Adams’ oil painting, “Pink Carnations”
I spent the day walking around soho. Spent most of the afternoon walking up and down W. Broadway, talking to artists and admiring their artwork. Below are pictures from my day in Soho, NYC.
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 Azen Tsang |
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 R. Nicholas Kuszyk http://www.rrobots.com/ |
 The Lamentation. 2006, after Simon Marmion. R. Nicholas Kuszyk |
 Adrian Lloyd Brown |
 Elias Saifan |
 Boom, Spring/W.Broadway |
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Dan Fenelon, an Art eXposed artist, uses the power of Public Relations (news release development and distribution) to land an article in The Daily Record. We worked with Dan (aka Wavedog) to create a news release related to the work he does with a youth shelter in his area. When the news release went out, we immediately received calls from local papers in Dan’s area. Art eXposed was able to secure an interview and a photo shoot with The Daily Record. Kid Robot, the maker of the vinyl dolls Dan uses in his art, was also very excited to be included in the “Tree of Life” project and our promotional efforts.
You can view the News release at: Dan’s News Release
Check out The Daily Record article at: The Article
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